• To gain a better understanding of how the automobile broker business operates.

• Identify the user's pain points.

• Recognize user needs.

To empathize and recognize user needs in more depth, I dived deep into the user’s primary business functions and requirements. With the goal of better understanding the user and their point of view, my team conducted user interviews and meetings to review insights and identify problems that users are experiencing.

• It can be difficult to keep track of all the client data for a large number of clients.

• Sending reminders and keeping track of each client's fine deadlines is a task.

• Maintaining each client's documents and files separately can become complicated.

• When it comes time to pay EMI and fines, customers ignore calls.

• The enquiries and actual leads are frequently mixed up.

• Manual work and offline updating can be time consuming.

• Users wish there was a simpler way to look through a specific client's details without having to go through every file and database.

• Users requested a bulk export that would allow them to print or export a list of specific clients and their information to transfer around databases.

• Users asked if there was a convenient way to contact clients rather than calling them every time & send reminders regarding fine, seize and sell .

• Create a mobile app that enables vehicle brokers to manage all of their business-related information in one simple location.

• Proving the users with a effortless user experience.

• The user requires something to reduce manual work and increase task speed.

• Something more manageable and capable of providing quick information.

• A way that simplifies the work, reduces paper work, and allows to keep track of monthly finances with more customizable options.

• Users want a simple way to contact and remind their customers.

• There isn't a specific app on the market for managing a vehicle broker's business and minimizing manual work. The market requires an app that focuses on the needs of auto industry executives, assisting them in growing their businesses and going digital.

• Unmoderated usability study

• Location : India, Remote (participants will go through the usability study in their own homes)

• Date: Sessions will take place between March 14 - 15.

• Each session will last for 25-30 minutes

• After the sessions participants will have to submit answers for a system usability scale questionnaire.

• KPI 1 ~ Time on task :

How much time does the user require to complete the given tasks?

• KPI 2 ~ User error rates :

How often does the user get stuck while using the app?

• KPI 3 ~ System Usability Scale :

A questionnaire to evaluate customer feedback.

Here is the Final Design of the product after all the Iterations and research!

Documenting my Design process was Quite of a process as this was one of my first major projects,but here are some takeways:

• UX Research is always important before starting any projects as it gives a complete overview about user needs and how the existing product can be improvised, making the user experience with the product much smoother.

• The UI designing process taught me to focus and have a small and detailed approach.

• To create a Super Admin panel dashboard which contains all the details and rights to manage admins & login rights of the app.

• To have a a client-side app which would enable clients to interact with brokers directly, request assistance, without physically visiting the broker's office.

• To Introduce a feature that has a database of all the cars and vehicles the broker is able to offer to their clients, making it simple for the broker to share information directly over the phone or device rather than keeping brochures for every vehicle and verbally going over each feature.